If you are a dance company, a teacher, a writer, a venue, a performance team, an event, or anything else that might need to get announced and promoted, you might benefit from the following suggestions on Facebook etiquette. This is yet another post that was prompted by others talking to me. These are, as always, only suggestions. But if you don’t want the entire world to de-friend you due to high annoyance, I’d keep the suggestions in mind…
DO:
Set up a fan page, group, or a separate page.
Send requests and invites to people. ONCE.
Ask one or two of your CLOSEST friends to suggest your page to their friends.
Suggest the page to your own friends. ONCE.
Set up events and invite people to them.
Promote events on whatever is being promoted wall, as well as your own.
Promote the event on the walls of people directly involved in it, such as, but not limited to, birthday individuals, performers, DJ’s.
ASK one or two of your closest friends if you can promote events on their wall. Unless you are 100% assured of their affiliation to whatever you are promoting (I would NEVER assume affiliation if I were you…)
Include as much information as you can in your posts/events.
Keep sending invites/requests/suggestions to people who have declined. (Although from a promoters’ point of view: sometimes that's impossible to track.)
Promote events on the walls of individuals just because they have a lot of friends who will see.
Send event reminders in personal messages. This is common practice these days, but it really needs to stop! Shocking information: nobody looks at those messages anyways. And they make it really difficult to fish out important ones from REAL friends.
Set up events for things that are not events. “My dog died.” Is NOT an event. Unless you are planning an elaborate funeral.
Set up events that last from May of last year until September of 2059. If you’re too lazy to post events weekly, you’re more than welcome to hire someone to do it for you (how about me? ;). Otherwise you shouldn’t have a Facebook in general. More shocking information: because they’re always in the way of seeing what’s REALLY up tonight, the “ongoing” events usually get erased.
Post fliers up as pictures and tag people in them. Unless people are REALLY in them. But even then, fliers are NOT pictures, and often legs get chopped, faces elongates, etc… something people are not too excited for the world to see.
Well said and I hope everybody reads it... The most important one on top: if you are not a person, please please do yourself and everybody else a favor and set up a fan page. Maybe we should have that as our facebook status for a week to get the word out. Thanks for blogging about this!
ReplyDeletethis sounds as if though it was written by a serious hater. You're not that important, so no one in the real world cares about your "facebook" fickleness. If anyone lost you as a friend just because they sent you one-too-many promotional invites or one too many times promotional messages to your disliking then more than likely you really wasn't a friend in the 1st place. My opinion is that people such as yourself tend to think you're more important than you really are, and that your suggestions hold more weight than they do. You imagine yourself as a Donald Trump making suggestions on how someone should run a business, when in reality you're more like a petty salesman. I think people will start heeding your suggestions when you really mean that much to them, like for instance if you paid for their advertising, or paid for their resources, and invested in what they're promoting, then perhaps your suggestions may mean something. Until then, if you're not putting money in anyone's pockets, then you really need to just shut the f%ck up about how people promote on facebook... just my suggestion.
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